If you want to make money from your website or blog, it’s crucial to target high CPC keywords with low competition and high traffic volume. Your goal is to find a keyword with relevant search volume that also has a high cost per click (CPC) so that you can generate more profits from each visitor you receive.
Although finding this rare keyword combination may seem like an impossible task, there are plenty of free tools online that can help you do the job quickly and easily. Read on to learn how to target high CPC keywords for your blog and website.
What Are High CPC Keywords?
The short answer is that high-CPC keywords refer to ones with a higher cost per click (CPC) than average. The idea is that there’s more competition for those keywords, which means more companies willing to spend money on ads in order to get their products or services in front of potential customers.
That translates into higher costs per click but also less risk when it comes to bidding. When you think about it, most people wouldn’t be worried about paying a few dollars extra if they’re looking at a $200 laptop, right? So while using high-CPC keywords might mean you need a bigger budget, there’s little reason not to capitalize on them.
Why High CPC Keywords?
High cost per click keywords is a good place to start because they usually have low competition which means your chance of ranking higher in search results is high.
You will then increase your exposure and traffic, which will make up for a lack of organic traffic due to low competition. Additionally, High cost-per-click keywords can have good conversion rates as people are willing to pay more if it means receiving quality leads or services.
That is why you should focus on high CPC keywords when trying to rank higher in search engines. Here are some specific steps that can help you achieve success.
Research keywords with high CPCs
The first step in optimizing a website or a piece of content for maximum potential earnings is finding keywords with high cost per click (CPC) potential.
This includes phrases that have high search volume but also include qualifiers that, if used correctly, will increase your chances of being seen by those who are looking for what you’re offering.
As an example, let’s say you run a local lawn care company. One of your services is selling trees; if someone searches buy trees, you have no chance at visibility because there are likely dozens (if not hundreds) of competitors bidding on that term.
Do a competitive analysis
Conducting a competitive analysis is one of those tasks that can sometimes feel like it’s either over-or under-done. While you don’t want to spend too much time on it, you also want enough information so that you aren’t going in blind.
If possible, get competitor website URLs from your competitors themselves, or from their clients if they work with agencies.
In addition, use other tools such as SimilarWeb. The more comprehensive your list of competitors is, the better equipped you will be when developing strategies to beat them!
Create unique content around these keywords
You can’t just target a high-cost, high-volume keyword with canned or optimized content. To ensure that your PPC efforts pay off, you need some serious keyword research skills.
Do as much research as possible on potential keywords before committing large amounts of time and money to any one term. Fortunately, Google Analytics makes it easy to do some preliminary research into what kinds of people are searching for your products online – and which ones are spending more money doing so.
Then you can use these insights in conjunction with Google AdWords’ Keyword Planner tool to determine whether or not a certain keyword is worth targeting.
Include these keywords in your on-page SEO
If you want your website to appear on top of Google search results when a user is looking for related information, then you should use high-PC keywords in your on-page SEO.
Just make sure that your content is relevant and useful. You can also engage with other websites or blogs related to these keywords, which will increase your link authority over time. Here are some examples: best ab workout ever (high competition) vs. 8 minutes abs (lower competition). Which one do you think will give you more traffic?
Test different ad copies and landing pages
Testing different ad copies can be a great way to see which ones are more effective at driving traffic. For example, if you’re promoting an offer that offers free shipping, test different copies by adding free shipping (with or without quotes) in your ad copy.
Another tactic is testing out different landing pages; you could use A/B testing software to do so. Split testing between two similar ads will likely provide similar results as well. And always keep your best performing ads running—your advertising dollars will quickly add up when they’re getting you a high return on investment!
Get more traffic from existing page elements
You might already have some of these pages on your site or ones that are linked to. However, there’s a good chance you haven’t focused specifically on their traffic potential.
Here are six keyword-rich elements that could be sending a lot more traffic your way: title tags, URLs, meta descriptions, images (Alt text), post titles, and page copy.
By using SEO best practices when crafting these pieces of content—and reviewing them regularly—you can easily boost your traffic without having to make drastic changes.
Expand your reach
When it comes to targeting high-paying keywords, you can expand your reach by showing up in more places on Google.
Think about it—if you rank at No. 3 on page one, there’s a pretty good chance that searchers who click over will be lost forever because they’ll never see you again as they scroll down.
But if you rank at No. 10, it’s likely that searchers will click over and be directed to another page where your listing resides (which means even more opportunities for clicks).
And no matter where your listing appears on the first page of results (except for those pesky ads), those searchers are going somewhere with fresh eyes; so don’t waste them!
Now you are ready to compete with larger brands. Start by looking at your competitors and figure out what they’re doing, why their site is ranking so well, what keywords they’re using, how many links each has, etc.
The more research you do on your competition, the easier it will be for you to better them. Keep in mind that there’s not only one right way of doing things when it comes to SEO; there are many different ways of improving a site’s visibility on search engines. You just have to find which method works best for your website. Good luck!